Sales, written down.

Hundreds of free lessons on the skills that actually move deals, and field notes on hiring the people who do them well.
Skills
meritt illustration: market & context fit

How to Ask a Buyer How They Will Buy.

Will Koning · 3 min read
Skills

How to Build a Team of Trainers Inside Your Customer.

Will Koning · 3 min read
Skills

How to Learn Your Buyer's Language From Public Sources.

Will Koning · 3 min read
Recruitment · 02 September 2026
Illustration of a person practising a sales call at a kitchen table in the evening, taking notes

Nine people who did the work before anyone asked.

Will Koning · 3 min read
Skills · 21 July 2026
meritt illustration: self review & deliberate practice

How to Use an If-Then Plan to Make a Coaching Tip Stick.

Will Koning · 3 min read
Skills · 21 July 2026
meritt illustration: self review & deliberate practice

How to Ask a Lost Buyer Why They Really Said No.

Will Koning · 3 min read
Skills · 19 July 2026
meritt illustration: receiving feedback

How to Run a Lost Deal Review to Learn From a Loss.

Will Koning · 3 min read
Skills · 19 July 2026
meritt illustration: receiving feedback

How to Use Feedforward Instead of Asking for Feedback.

Will Koning · 3 min read
Skills · 15 July 2026
meritt illustration: work ethic & self motivation

How to Build Work Habits With If-Then Plans.

Will Koning · 3 min read
Skills · 15 July 2026
meritt illustration: resilience & persistence

How to Keep Following Up Without Being Pushy.

Will Koning · 3 min read
Skills · 15 July 2026
meritt illustration: resilience & persistence

How to Answer a Sales Objection in the Moment.

Will Koning · 3 min read
Skills · 14 July 2026
meritt illustration: closing & advancing the deal

How to End Every Sales Call With a Real Advance.

Will Koning · 3 min read
Skills · 14 July 2026
meritt illustration: economic buyer & executive engagement

How to Create Urgency by Showing the Cost of Doing Nothing.

Will Koning · 3 min read
Skills · 14 July 2026
meritt illustration: economic buyer & executive engagement

How to Set a Meeting Agenda Out Loud in the First Minute.

Will Koning · 3 min read
Skills · 14 July 2026
meritt illustration: economic buyer & executive engagement

How to Multi-Thread a Deal So It Never Rests on One Person.

Will Koning · 3 min read
Skills · 13 July 2026
meritt illustration: value articulation & business case

How to Use Tell-Show-Tell in a Sales Demo.

Will Koning · 3 min read
Skills · 13 July 2026
meritt illustration: multi threading & stakeholder navigation

How to Win Over a Deal Blocker and Turn Them Into an Ally.

Will Koning · 3 min read
Skills · 09 July 2026
meritt illustration: multi threading & stakeholder navigation

How to Pick a Champion Who Can Actually Move the Deal.

Will Koning · 3 min read
Skills · 09 July 2026
meritt illustration: multi threading & stakeholder navigation

How to Reach the Budget Holder Without Going Over Your Contact.

Will Koning · 3 min read
Skills · 09 July 2026
meritt illustration: multi threading & stakeholder navigation

How to Read Who Really Holds Power in a Deal.

Will Koning · 3 min read
Skills · 09 July 2026
meritt illustration: objection handling

How to Calm a Pushy Buyer With Two Phrases.

Will Koning · 3 min read
Skills · 09 July 2026
meritt illustration: objection handling

How to Give a Buyer a Reason to Switch Vendors.

Will Koning · 3 min read
Skills · 09 July 2026
meritt illustration: objection handling

How to Anchor Your Price So It Lands Right.

Will Koning · 3 min read
Skills · 09 July 2026
meritt illustration: objection handling

How to Spot a Smokescreen Objection Before You Answer It.

Will Koning · 3 min read

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