Will Koning

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meritt CEO & Co-founder

Bio

Will Koning, has nearly 20 years of sales experience, building teams at SaaS companies like Perkbox and Akkroo, and founding SaaSLeads Academy - the UK's first SDR academy. After hiring and training hundreds of salespeople, Will learned the attributes, traits, and skills that make great sales professionals. Meritt is built on that knowledge, with expertly crafted assessments designed to showcase what makes a salesperson great, delivering these insights directly to employers. Our advanced AI assessments provide accurate and unbiased insights into each candidate's abilities and potential, helping you find the best fit for your team.

Expertise

Commercial Hiring Expert – Specialises in optimising the recruitment of high-performance commercial roles like Sales Development and Account Executives.

Advocate for Meritocracy – Passionate about levelling the playing field for candidates, emphasising skills and potential over traditional credentials.

Innovator in AI-Driven Hiring – Pioneering the use of AI to assess both hard and soft skills, transforming traditional hiring practices.

Champion of Equal Opportunity – Committed to creating a more democratic hiring process, offering candidates free educational tools and access to top opportunities.

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