Look, we get it. You've heard the advice: "Just be yourself!" "Don't overthink it!" "They just want to see your personality!"
Cool. Except three months and 50 applications later, you're still unemployed and everyone with actual sales experience is getting the interviews.
Here's what nobody tells you: the video introduction isn't some formality. It's literally the only part of your application where you control the narrative. Your degree is your degree. Your (lack of) experience is what it is. But your video? That's where you can actually show something that matters.
So here are 10 actual reasons why nailing your video introduction is the difference between getting ghosted and getting hired.
1. Your CV Looks Identical to 400 Other Graduates
2:1 in Business. Society president. Summer internship. "Excellent communication skills."
Hiring managers can't tell you apart from a spreadsheet. Your video is the only place where they see you're not a copy-paste applicant.
2. It Proves You Can Actually Communicate (Which Most Grads Can't)
Everyone puts "strong communication skills" on their CV. About 70% are lying or delusional.
Sales is communication. If you can't keep attention for 90 seconds or explain why you want the job without rambling, you're not ready. The video isn't a test. It's proof.
3. You Can Explain Why Sales Instead of Just "I Need a Job"
"I'm open to anything!" screams desperation.
Your video lets you explain why you actually want sales. And if you don't have a reason? Figure one out before you record, because hiring managers can smell generic applications instantly.
4. It Shows You Did Literally Any Research
Most candidates don't research beyond the job description.
Mention one specific thing: their recent funding, their VP's LinkedIn post about modern sales, the fact you actually used their product. Takes five minutes. Puts you ahead of 80% of applicants.
5. You Can Control How They See Your Age
Being 22 with zero experience is a disadvantage. Can't change that.
But if your video shows maturity, professionalism, and self-awareness, your age becomes less relevant. Sound like you're still in university mode? You confirm their bias.
6. It Filters Out Companies You'd Hate Anyway
If they reject you because your personality doesn't fit, that's good. Better now than three months into a job where you hate everyone.
Being authentic attracts companies where you'll actually succeed.
And here's the thing: the feedback isn't from some recruiter watching your video and taking notes. Meritt Coach uses analysis systems that measure dozens of signals (how your voice changes, your facial expressions, your word choices, even the small sounds between words). But unlike AI tools that just spit out scores, we turn that into actual coaching. You don't get "communication score: 7/10." You get "you're using confident language but your energy drops at the end, here's how to fix it." Tech does the measuring. Sales experts do the coaching.
7. They Watch Your Video Before They Read Your CV
When a hiring manager has 200 applications, they scan a few CVs, get bored, then watch videos to see if anyone's interesting.
Boring video? They never go back to read your CV properly. Your degree doesn't matter if they've already moved on.
8. It's Practice for Every Sales Call You'll Ever Do
Sales is full of moments where you have to introduce yourself, build rapport quickly, and make someone care about what you're saying. All in the first 30 seconds.
Your video introduction is literally that. If you can't do it when you have unlimited takes, how are you going to do it cold on a discovery call?
9. You Get Actual Feedback Instead of Just Rejection Emails
Most graduate applications end in silence (ghosted) or "we've decided to move forward with other candidates" (rejected, won't tell you why).
Neither helps you improve.
With Meritt Coach, you get specific feedback on how you're coming across. Not "good job!" from your flatmate. Real notes like:
"You're losing energy halfway through. Keep the same intensity you started with."
"Tons of filler words like 'um' and 'like' make you sound uncertain."
"Your examples are too vague. Be more specific about what you actually achieved."
That feedback helps you in every future application and interview.
10. Because Everyone Else Is Half-Assing It
Most people treat the video like an annoying box to tick.
One take on their phone. Don't watch it back. Maybe apologize for "rambling a bit." Submit.
That's your competition.
If you actually try (clear audio, decent lighting, structured answer, genuine energy), you're already top 20%. Watch it back once and re-record? Top 10%.
Use feedback to improve? Top 5%.
The bar is on the floor. Step over it.
Want to see how you actually come across?
Record your video with Meritt Coach and get instant feedback that actually helps. No fluff, no "great job!" from people who don't want to hurt your feelings. Just honest coaching that makes you better.
Because your mates will tell you your video is fine. We'll tell you how to make it good.