You're scrolling through job boards at midnight again. Another "Account Executive (3-5 years experience required)" posting. Another "Enterprise Sales at Silicon Valley unicorn" role that pays well but wants someone who's already done the exact same job. You're starting to wonder: Am I targeting the wrong companies, or am I missing entire industries that are actually hiring?
Here's the reality: Sales roles aren't created equal across industries. Some sectors are scaling so aggressively they're opening hundreds of sales positions every quarter. Others are tightening budgets and hiring fewer people. For sales professionals in 2025, the question isn't just how to sell yourself but where to apply your talents.
The right industry choice can be the difference between plateauing at $80k (£60k) and hitting six-figure OTE within three years.
So which industries are actually hiring salespeople in 2025 and paying them well? Let's map out the high-growth verticals that smart sales professionals are targeting.
The High-Growth Sales Hiring Map for 2025
Fintech and Payments: The Revenue Goldmine
With average compensation of $123,495 and top performers earning well over $200,000, the financial technology sector offers some of the most attractive compensation packages in today's job market. In 2025, industries expected to hire the most sales candidates include industrial machinery, food and beverage manufacturing, environmental services, chemistry, and technology.
Why fintech is hiring aggressively:
- Fintech compensation packages extend well beyond base salaries, often including substantial additional benefits that significantly increase total compensation.
- The shift to cashless payments and embedded finance is creating entirely new sales categories
- B2B fintech companies need reps who can sell complex payment solutions to enterprise clients
- Fintech Sales professionals often encounter challenges such as rapidly changing technology, evolving regulatory requirements, and the need to educate clients about innovative financial solutions.
What you'll be selling:
- Payment processing platforms to e-commerce businesses
- Banking-as-a-service solutions to enterprise clients
- Lending software and risk management tools
- Cryptocurrency and blockchain solutions
Compensation reality check:The majority of Fintech salaries currently range between $88,000 (25th percentile) to $151,000 (75th percentile) with top earners (90th percentile) making $184,500 annually across the United States. Plus equity compensation and aggressive commission structures.
The catch: Regulatory complexity means longer sales cycles, and you need to understand compliance requirements. But for reps who can navigate complexity, the upside is massive.
SaaS and Enterprise Software: The Proven Winner
In 2025, SaaS sales compensation continues to evolve alongside industry growth and competition. This isn't news (SaaS has been a sales hiring powerhouse for years). But it's staying hot because the market keeps expanding.
Why SaaS keeps hiring:
- The possibilities available in the SaaS market are immense, and experts estimate a compound annual growth rate for the market of 9.3 percent from 2020 to 2027.
- AI integration is creating new product categories and sales opportunities
- Over 60% of SaaS companies now prioritize outcomes like renewals, upsells, and multithreaded deals as key compensation drivers.
- Remote-first sales models have expanded the talent pool globally
Role variety that pays:
- SDRs/BDRs: Entry-level reps like Sales Development and Business Development Reps typically earn between $50,000–$60,000 base pay in SaaS, with SDRs averaging $56,000.
- Mid-market AEs: Mid-market AEs report average base salaries of $79,000, with enterprise AEs crossing the $100,000 mark, depending on company stage and sales motion.
- Enterprise AEs: Enterprise SaaS sales representatives should have strong communication and negotiation skills to manage complex sales cycles. Total compensation often exceeds $200k and can go over $300k.
What makes SaaS attractive:
- The shift toward performance-based pay is accelerating in 2025. As organizations aim to align compensation more closely with revenue impact, flat bonuses are being phased out in favor of commission accelerators.
- Recurring revenue models mean your commissions compound over time
- Career progression paths are well-established
Skills that matter: You need to be consultative, data-driven, and comfortable with long sales cycles. Understanding software integration and ROI modeling helps you stand out.
Sustainability and Clean Tech: The Mission-Driven Growth Story
This might be the most overlooked opportunity in sales right now. By 2025, the clean energy workforce is expected to expand faster than nearly any other sector, according to the LinkedIn Global Green Skills Report.
The growth numbers are real:
- Projections indicate that global renewable energy jobs could more than double by 2030, reaching over 30 million positions as countries accelerate their net-zero commitments.
- Clean energy and EV jobs have added more than 520,000 positions over the last five years, a 17% increase.
- 48% of renewable energy workers received a pay raise in 2025, reflecting growing demand for specialized skills.
What you'll be selling:
- Solar energy systems to commercial and residential clients
- Energy storage solutions and battery systems
- Sustainability software and ESG reporting tools
- Electric vehicle charging infrastructure
- Carbon capture and renewable energy technologies
Why sustainability sales is heating up:
- Government incentives and ESG mandates are driving corporate spending
- Green jobs are growing three times faster than regular jobs in 2025.
- These jobs pay well, often between $75,000 and $140,000 per year.
- Mission-driven candidates gravitate toward purpose-aligned work
The sales reality: These are often consultative, complex deals with longer cycles. But reps who can position value in terms of ROI, compliance benefits, and environmental impact see strong commissions. Renewable Energy Sales professionals specialize in selling products or services related to sustainable energy sources such as solar, wind, or geothermal power.
Healthcare Technology: The Specialized High-Earner
Medical device sales reps earn $178K average with top performers hitting $326K annually. Healthcare sales consistently ranks among the highest-paying sales verticals.
Why healthcare tech pays premium:
- Product complexity requires specialized knowledge
- Life-or-death applications justify higher price points
- Regulatory requirements create barriers to entry
- Aging populations drive increasing demand
Opportunities in healthtech sales:
- Medical device sales to hospitals and clinics
- Healthcare software and EMR systems
- Telemedicine platforms and digital health tools
- Pharmaceutical and biotech products
Skills premium: Healthcare sales requires deep product knowledge, relationship building with medical professionals, and understanding of compliance requirements. But the earning potential is exceptional.
Industry Comparison: Where the Smart Money Goes
Fintech and Payments
- Growth Rate: 21% revenue growth year-over-year
- Average OTE Range: $120k-$200k+
- Key Advantages: Equity upside, complex high-value deals
- Main Challenges: Regulatory complexity, longer sales cycles
SaaS and Enterprise Software
- Growth Rate: 9.3% compound annual growth rate
- Average OTE Range: $80k-$250k+
- Key Advantages: Recurring revenue model, clear career progression
- Main Challenges: High competition, intense quota pressure
Sustainability and Clean Tech
- Growth Rate: 3x faster job growth than other industries
- Average OTE Range: $75k-$140k
- Key Advantages: Mission-driven work, government incentives
- Main Challenges: Longer sales cycles, client education required
Healthcare Technology
- Growth Rate: Steady, consistent growth
- Average OTE Range: $150k-$325k
- Key Advantages: Specialized knowledge commands premium pay
- Main Challenges: Heavy regulation, relationship-dependent sales
How to Research Industry Hiring Pipelines
Smart sales professionals don't just apply randomly. They research where the opportunities actually are:
Job market intelligence:
- Track job posting volume for "fintech sales," "SaaS account executive," or "renewable energy sales" by region
- Monitor salary ranges and equity offerings across target companies
- Follow funding announcements (newly funded companies typically hire sales talent 3-6 months later)
Industry-specific research:
- Business and professional services, financial services, healthcare, manufacturing, and tech and IT industries saw the strongest annual job growth in the first half of 2025.
- Use LinkedIn to analyze where current AEs in your target industries were hired
- Read industry trade publications for market expansion news
- Attend sector-specific events and webinars
Company intelligence:
- Check investor decks and earnings calls for sales headcount goals
- Research which companies are expanding into new markets or launching products
- Follow recruitment firm reports for compensation benchmarks
The meritt. Advantage: Industry-Agnostic Assessment
At meritt., we've seen incredible success stories across all these industries because we evaluate the traits that matter: curiosity, coachability, grit, and communication. Whether you're transitioning from customer success to fintech sales or pivoting from traditional retail to clean tech, our AI assessment focuses on potential rather than perfect industry experience.
We've helped career changers land roles in high-growth sectors by showcasing their natural sales traits and providing the industry context they need to succeed. The best sales hires often come from unexpected backgrounds (they just need the right opportunity to prove their capabilities).
Your Strategic Next Steps
If you're targeting these high-growth industries:
- Choose based on values and strengths: Love complex problem-solving? Consider fintech. Mission-driven? Look at sustainability. Enjoy recurring relationships? SaaS might be perfect.
- Build relevant context: Subscribe to industry newsletters, follow thought leaders, understand the key challenges these sectors face.
- Position your transferable skills: Customer success experience translates to account management. Project management skills apply to enterprise sales cycles. Teaching experience demonstrates consultative abilities.
- Target companies, not just roles: Research which firms in each sector are scaling their sales teams and align with your career goals.
- Get industry-smart fast: Understand the jargon, key metrics, and buying processes for your target vertical.
The Bottom Line
In 2025, the smartest career move isn't just working harder (it's working in the right place). Fintech, SaaS, sustainability, and healthcare technology offer a combination of aggressive hiring, strong compensation, and career resilience.
The trick is knowing how to navigate their hiring pipelines, position your skills for the vertical, and target companies that are actively expanding their sales teams. With the right industry choice and proper positioning, you can accelerate your career trajectory and hit compensation levels that seemed impossible in slower-growth sectors.
The opportunity is there. The question is: are you targeting the right industries to capture it?