"I'm not interested." You get six to eight seconds before that line lands. Lauren Woodcock books 40 to 50 meetings from every hundred cold calls, and she teaches you every move she uses.
40 to 50
meetings Lauren books from every hundred cold calls. She teaches you every move.
You're an SDR or BDR with a list and something to sell, and the phone is where your number lives.
Lauren teaches one move. You pick up the phone and practise it on a voice coach that plays the prospect. The final call is graded Pass, Good or Merit.
Your certificate: Two spoken checks and the full mock call, graded Pass, Good or Merit. The best level you clear is the one on your record.
Why cold calling still works, how to use a script without sounding scripted, the pattern interrupt, the reason for your call, the upfront contract, a value proposition that leads with the benefit, and questions that qualify - each one said out loud to a prospect straight after Lauren teaches it.
Spoken check: Talk me through your opener: pattern interrupt, reason for the call, upfront contract, and the question you ask first.
Preparing your list and your headspace, the opening tone, real objections versus fob-offs, slotting the meeting in while you have them, rapport and trust after the yes, the follow-up that makes the meeting happen - then the whole call end to end.
Spoken check: Walk me through a full cold call from the dial to the follow-up email, and how you handle a fob-off on the way.
14 lessons, plus the free intro and any section tests. See it on meritt Learn →
One payment unlocks every programme. These are there when you need them.
No experience needed. Learn the job, practise it out loud, and get in front of the people hiring.
Break Into Tech Sales →Train your own AI to research, draft and sort, so your day goes on real conversations.
The AI GTM Professional →Know the bar, prove you clear it, and ask for the seat properly.
SDR to AE →One lesson free, no account and no card. Then £299 once for every programme, or split it with Klarna or Clearpay (UK).