meritt
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▾
What it does
Recruit
Hire on sales ability, not interview ability.
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Map the team you already have.
Upskill
Find the gap, then close it.
How we assess →
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For
Heads of sales
Decide who can sell, on a basis you can defend.
Sales enablement
See the gap, close the gap.
Sales managers
Coach with evidence, not gut feel.
Coaches
Coach from proof, every read cited.
Recruiters & agencies
Screen on skill. White-label it.
Tests
▾
Our tests
Role-specific AI sales assessments
The methodology
Curiosity
The behaviour that finds the deal.
Coachability
The behaviour that compounds.
Communication
The behaviour that lands it.
Grit
The behaviour that closes the year.
The full methodology →
Skills
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Our tests
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The meritt journal
Sales,
written down
.
Hundreds of free lessons on the skills that actually move deals, and field notes on hiring the people who do them well.
All
Skills
AI in sales
Career
Hiring
Cold Calling
Case Study
Skills
How to Ask a Buyer How They Will Buy
.
Will Koning · 3 min read
Skills
How to Build a Team of Trainers Inside Your Customer
.
Will Koning · 3 min read
Skills
How to Learn Your Buyer's Language From Public Sources
.
Will Koning · 3 min read
Skills · 21 July 2026
How to Use an If-Then Plan to Make a Coaching Tip Stick
.
Will Koning · 3 min read
Skills · 21 July 2026
How to Ask a Lost Buyer Why They Really Said No
.
Will Koning · 3 min read
Skills · 19 July 2026
How to Run a Lost Deal Review to Learn From a Loss
.
Will Koning · 3 min read
Skills · 19 July 2026
How to Use Feedforward Instead of Asking for Feedback
.
Will Koning · 3 min read
Skills · 15 July 2026
How to Build Work Habits With If-Then Plans
.
Will Koning · 3 min read
Skills · 15 July 2026
How to Keep Following Up Without Being Pushy
.
Will Koning · 3 min read
Skills · 15 July 2026
How to Answer a Sales Objection in the Moment
.
Will Koning · 3 min read
Skills · 14 July 2026
How to End Every Sales Call With a Real Advance
.
Will Koning · 3 min read
Skills · 14 July 2026
How to Create Urgency by Showing the Cost of Doing Nothing
.
Will Koning · 3 min read
Skills · 14 July 2026
How to Set a Meeting Agenda Out Loud in the First Minute
.
Will Koning · 3 min read
Skills · 14 July 2026
How to Multi-Thread a Deal So It Never Rests on One Person
.
Will Koning · 3 min read
Skills · 13 July 2026
How to Use Tell-Show-Tell in a Sales Demo
.
Will Koning · 3 min read
Skills · 13 July 2026
How to Win Over a Deal Blocker and Turn Them Into an Ally
.
Will Koning · 3 min read
Skills · 09 July 2026
How to Pick a Champion Who Can Actually Move the Deal
.
Will Koning · 3 min read
Skills · 09 July 2026
How to Reach the Budget Holder Without Going Over Your Contact
.
Will Koning · 3 min read
Skills · 09 July 2026
How to Read Who Really Holds Power in a Deal
.
Will Koning · 3 min read
Skills · 09 July 2026
How to Calm a Pushy Buyer With Two Phrases
.
Will Koning · 3 min read
Skills · 09 July 2026
How to Give a Buyer a Reason to Switch Vendors
.
Will Koning · 3 min read
Skills · 09 July 2026
How to Anchor Your Price So It Lands Right
.
Will Koning · 3 min read
Skills · 09 July 2026
How to Spot a Smokescreen Objection Before You Answer It
.
Will Koning · 3 min read
Skills · 08 July 2026
How to Isolate and Confirm an Objection Before You Answer
.
Will Koning · 3 min read
Show 24 more
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