Sales skills, one lesson at a time.
Short, practical lessons on the skills that actually move deals, from the first cold call to the renewal. Free, plain English, and built for salespeople.
Research & pre-call preparation.
2 lessons
Cold calling.
13 lessonsSkills · 03 July 2026
How Many Sales Voicemails Should You Leave?.
Skills · 19 June 2026
How to Structure a Cold Call That Converts.
Skills · 16 June 2026
How to Open a Cold Call With a Pattern Interrupt.
Skills · 15 June 2026
How to Leave a Sales Voicemail That Gets a Callback.
Skills · 15 June 2026
How to Block Calling Time and Track Your Numbers.
Skills · 15 June 2026
How to Get Past the Gatekeeper (By Making Them an Ally).
Skills · 15 June 2026
How to Book the Meeting on a Cold Call.
Skills · 15 June 2026
How to Lead With a Problem on a Cold Call, Not a Feature List.
Skills · 15 June 2026
How to Tell a Brush-Off From a Real Concern on a Cold Call.
Skills · 15 June 2026
How to Handle the Quick Brush-Off on a Cold Call.
Skills · 15 June 2026
How to Earn the Next 30 Seconds on a Cold Call.
Skills · 15 June 2026
How to Control Your Voice on a Cold Call.
Skills · 15 June 2026
How to Open a Cold Call Honestly and Keep People on the Line.
Active listening.
3 lessons
Discovery & qualification.
34 lessonsSkills · 08 July 2026
How to Map the Gap Between Where a Buyer Is and Wants to Be.
Skills · 08 July 2026
How to Go Wide Before Deep in Discovery (And What Else?).
Skills · 21 June 2026
How to Make the Cost of Doing Nothing Explicit.
Skills · 21 June 2026
How to Use Context Questions to Anchor the Gap, not Just Gather Facts.
Skills · 21 June 2026
How to Earn the Right to Ask Hard Questions with a Point of View.
Skills · 21 June 2026
How to Tell the Difference Between Enthusiasm and Commitment.
Skills · 21 June 2026
How to Help an Indecisive Buyer Move Without Pushing Them.
Skills · 21 June 2026
How to Qualify Whether a Deal Can Actually Close.
Skills · 21 June 2026
How to Surface a Buyer's Fear of Messing Up Before It Kills the Deal.
Skills · 21 June 2026
How to Use Labels to Surface What a Buyer Is not Saying.
Skills · 21 June 2026
How to Use Calibrated Questions to Get a Guarded Buyer Talking.
Skills · 21 June 2026
How to Use a Reframe to Separate the Symptom from the Real Problem.
Skills · 21 June 2026
How to Reframe a Buyer's Problem Before They Lock in Their Criteria.
Skills · 21 June 2026
How to Build a Concrete Future State so the Buyer Has Something to Buy Toward.
Skills · 21 June 2026
How to Ask Need-Payoff Questions so the Buyer Says the Value Out Loud.
Skills · 21 June 2026
How to Turn a Small Problem into a Felt Urgency Using Implication Questions.
Skills · 21 June 2026
How to Surface the Personal Stake Behind the Business Problem.
Skills · 21 June 2026
How to Follow the Pain Down Instead of Moving on.
Skills · 21 June 2026
How to Ask Situation Questions Without Boring or Interrogating the Buyer.
Skills · 21 June 2026
How to Set an Up-Front Contract at the Start of Discovery.
Skills · 20 June 2026
How to Put a Number on the Problem in Discovery.
Skills · 20 June 2026
How to Come into Discovery with a Point of View.
Skills · 20 June 2026
How to Work a Booth and the Floor at a Trade Show.
Skills · 20 June 2026
How to Book Meetings Before a Trade Show.
Skills · 20 June 2026
How to Qualify Quickly on a Trade Show Floor.
Skills · 20 June 2026
How to Follow Up After a Trade Show Before the Moment Is Gone.
Skills · 20 June 2026
How to Turn a Trade Show into a Pipeline Campaign.
Skills · 20 June 2026
How to Close a Discovery Meeting with a Next Step That Sticks.
Skills · 20 June 2026
How to Run a Discovery Call from Open to Next Step.
Skills · 20 June 2026
How to Open a Sales Call with ACE: Appreciate, Check Time, End Goal.
Skills · 15 June 2026
How to Quantify a Buyer's Problem So They Feel the Urgency.
Skills · 15 June 2026
How to Find the Real Business Problem Behind a Buyer's Complaint.
Skills · 15 June 2026
How to Ask Follow-Up Questions in Discovery.
Skills · 15 June 2026
How to Ask Open Questions in Sales (Not Yes/No Ones).
Qualification methodology (MEDDPICC).
31 lessonsSkills · 08 July 2026
How to Develop and Arm a Champion to Sell for You.
Skills · 08 July 2026
How to Find the Compelling Event That Forces a Decision.
Skills · 08 July 2026
How to Build a Mutual Action Plan That Closes Deals.
Skills · 20 June 2026
How to Use your Champion and Economic Buyer to Unblock Legal and Procurement.
Skills · 20 June 2026
How to Shape Decision Criteria Toward your Strengths.
Skills · 20 June 2026
How to Check Whether your Metric Will Clear the Budget Threshold.
Skills · 20 June 2026
How to Qualify a Deal Out Early Using MEDDIC Red Flags.
Skills · 20 June 2026
How to Use MEDDIC Scores to Set your Forecast Category Honestly.
Skills · 20 June 2026
How to Score the Competition Field with Buyer Evidence, not Gut Feel.
Skills · 20 June 2026
How to Arm your Champion to Win the Competitive Battle When You Are not in the Room.
Skills · 20 June 2026
How to Run the Paper Process as a Sales Motion, not an Admin Task.
Skills · 20 June 2026
How to Build a Mutual Action Plan That Keeps your Close Date Alive.
Skills · 20 June 2026
How to Uncover Decision Criteria Across Every Stakeholder.
Skills · 20 June 2026
How to Build a Metric the Buyer Can Defend to Finance.
Skills · 20 June 2026
How to Use Decision Criteria to Stop Assuming You Are Winning.
Skills · 20 June 2026
How to Qualify Competition Beyond the Named Vendors.
Skills · 20 June 2026
How to Map the Paper Process Before It Kills your Close Date.
Skills · 20 June 2026
How to Turn MEDDIC Gaps into your Next Discovery Move.
Skills · 20 June 2026
How to Score a Deal Honestly with a MEDDIC Scorecard.
Skills · 20 June 2026
How to Find and Work with a Champion Inside the Buyer's Organisation.
Skills · 20 June 2026
How to Map Every Person in the Decision Process Before They Surprise You.
Skills · 20 June 2026
How to Quantify the Cost of Doing Nothing.
Skills · 15 June 2026
How to Score Your Deals and Drop the Weak Ones.
Skills · 15 June 2026
How to Confirm You Have a Real Champion in a Deal.
Skills · 15 June 2026
How to Know Your Competition in a Deal.
Skills · 15 June 2026
How to Find a Problem Big Enough to Act On Now.
Skills · 15 June 2026
How to Map the Paper Process in a Deal.
Skills · 15 June 2026
How to Map the Decision Process in a Sales Deal.
Skills · 15 June 2026
How to Find Out How a Buyer Will Choose.
Skills · 15 June 2026
How to Find the Budget Holder in a Deal.
Skills · 15 June 2026
How to Define Buyer Success Metrics So Your Deals Don't Stall.
Objection handling.
13 lessonsSkills · 09 July 2026
How to Calm a Pushy Buyer With Two Phrases.
Skills · 09 July 2026
How to Give a Buyer a Reason to Switch Vendors.
Skills · 09 July 2026
How to Anchor Your Price So It Lands Right.
Skills · 09 July 2026
How to Spot a Smokescreen Objection Before You Answer It.
Skills · 08 July 2026
How to Isolate and Confirm an Objection Before You Answer.
Skills · 15 June 2026
How to Stay Calm When a Buyer Pushes Back.
Skills · 15 June 2026
How to Handle Objections Before They Come Up.
Skills · 15 June 2026
How to Handle the "Not Now" Objection Without Losing the Deal.
Skills · 15 June 2026
How to Handle "We Already Use a Competitor".
Skills · 15 June 2026
How to Handle a Price Objection Without Dropping Your Price.
Skills · 15 June 2026
How to Spot a Fake Objection From a Real One.
Skills · 15 June 2026
How to Handle an Objection by Asking What It Really Means.
Skills · 15 June 2026
How to Show You Heard the Objection Before You Answer It.
Value articulation & business case.
26 lessonsSkills · 13 July 2026
How to Use Tell-Show-Tell in a Sales Demo.
Skills · 20 June 2026
How to Build a Success Plan That Ties Usage to Outcomes.
Skills · 20 June 2026
How to Get the Customer to Confirm the Value, not Just Accept It.
Skills · 20 June 2026
How to Link Specific Product Behaviors to the KPI That Matters.
Skills · 20 June 2026
How to Capture a Baseline Before Value Disappears.
Skills · 20 June 2026
How to Use 'What / so What / Now What' to Sharpen Every Value Point.
Skills · 20 June 2026
How to Make the Customer the Hero of your Value Story.
Skills · 20 June 2026
How to Build a Simple Value Story Structure That Ends in a Number.
Skills · 20 June 2026
How to Co-create the Numbers with your Customer Instead of Presenting Them.
Skills · 20 June 2026
How to Frame the Value Story in the Customer's Own Language.
Skills · 20 June 2026
How to End a Demo with a Specific Next Step Instead of 'Any Questions?'.
Skills · 20 June 2026
How to Run Each Demo Segment so It Lands as Value, not a Feature Walk.
Skills · 20 June 2026
How to Connect your Business Case to a Strategic Initiative the Buyer Already Has.
Skills · 20 June 2026
How to Structure a Business Case your Champion Can Present Without You.
Skills · 20 June 2026
How to Build a Business Case Model your Buyer Can Defend.
Skills · 20 June 2026
How to Turn Product Results into a Value Story the Customer Can Repeat.
Skills · 20 June 2026
How to Separate Leading and Lagging Indicators in your Account Reviews.
Skills · 20 June 2026
How to Connect your Value Story to the Customer's Strategic Goals.
Skills · 20 June 2026
How to Build a Pain-First Demo Storyboard Before You Open the Product.
Skills · 15 June 2026
How to Stand Out From Competitors Without Trashing Them.
Skills · 15 June 2026
How to Tell a Before-and-After Story That Sells.
Skills · 15 June 2026
How to Give a Demo That Fits the Buyer.
Skills · 15 June 2026
How to Use Customer Stories as Proof in Sales.
Skills · 15 June 2026
How to Build a Money Case Backed by Real Numbers.
Skills · 15 June 2026
How to Show the Cost of Doing Nothing.
Skills · 15 June 2026
How to Sell Value, Not Features (Speak the Buyer's Language).
Multi-threading & stakeholder navigation.
23 lessonsSkills · 13 July 2026
How to Win Over a Deal Blocker and Turn Them Into an Ally.
Skills · 09 July 2026
How to Pick a Champion Who Can Actually Move the Deal.
Skills · 09 July 2026
How to Reach the Budget Holder Without Going Over Your Contact.
Skills · 09 July 2026
How to Read Who Really Holds Power in a Deal.
Skills · 20 June 2026
How to Coach your Champion to Handle Internal Objections.
Skills · 20 June 2026
How to Spot a Single-Threaded Deal Before It Kills your Forecast.
Skills · 20 June 2026
How to Identify the Right Person to Build as your Champion.
Skills · 20 June 2026
How to Co-Create the Internal Business Case with your Champion.
Skills · 20 June 2026
How to Reach New Stakeholders Without Going Around your Champion.
Skills · 20 June 2026
How to Keep a Multi-Threaded Deal Coordinated Without Confusing the Buyer.
Skills · 20 June 2026
How to Tailor your Message for Each Stakeholder in a Deal.
Skills · 20 June 2026
How to Map and Prioritise Every Stakeholder Before You Need Them.
Skills · 20 June 2026
How to Write a Personal Value Narrative for Each Key Stakeholder.
Skills · 20 June 2026
How to Assign Internal Ownership so your Stakeholder Map Drives Action.
Skills · 20 June 2026
How to Build a Stakeholder Map That Shows the Real Power in an Account.
Skills · 15 June 2026
How to Spot the Real Decision-Maker (Not Just the Job Title).
Skills · 15 June 2026
How to Handle Deal Blockers Without Losing the Deal.
Skills · 15 June 2026
How to Help Your Champion Sell the Deal Inside.
Skills · 15 June 2026
How to Test if Your Champion Will Really Act.
Skills · 15 June 2026
How to Build a Champion Inside the Company.
Skills · 15 June 2026
How to Reach the Economic Buyer Who Controls the Budget.
Skills · 15 June 2026
How to Build More Than One Contact in a Deal.
Skills · 15 June 2026
How to Map the Decision-Makers in a Deal.
Economic buyer & executive engagement.
12 lessonsSkills · 14 July 2026
How to Create Urgency by Showing the Cost of Doing Nothing.
Skills · 14 July 2026
How to Set a Meeting Agenda Out Loud in the First Minute.
Skills · 14 July 2026
How to Multi-Thread a Deal So It Never Rests on One Person.
Skills · 20 June 2026
How to Write an Executive Message That Gets a Reply.
Skills · 20 June 2026
How to Run a 15-Minute Meeting with an Economic Buyer.
Skills · 20 June 2026
How to Use your Champion to Reach the Economic Buyer.
Skills · 15 June 2026
How to Create Urgency With a Real Deadline.
Skills · 15 June 2026
How to Run an Executive Meeting as a Two-Way Talk.
Skills · 15 June 2026
How to Stay Calm With Senior Leaders in Sales Meetings.
Skills · 15 June 2026
How to Understand How a Buyer's Business Makes Money.
Skills · 15 June 2026
How to Pitch to the Budget Owner in Their Own Terms.
Skills · 15 June 2026
How to Get a Meeting With the Budget Holder.
Closing & advancing the deal.
15 lessonsSkills · 14 July 2026
How to End Every Sales Call With a Real Advance.
Skills · 22 June 2026
How to Book the Next Meeting Before You Hang Up (BAMFAM).
Skills · 20 June 2026
How to Hold Price by Anchoring to Business Impact.
Skills · 20 June 2026
How to Give a Buyer Two Real Options When a Decision Date Is at Risk.
Skills · 20 June 2026
How to Turn your Mutual Action Plan into a Tool your Champion Can Use Internally.
Skills · 20 June 2026
How to Prepare a Concession Plan Before a Negotiation Call.
Skills · 20 June 2026
How to Use Assumptive Language When Buying Intent Is Clear.
Skills · 20 June 2026
How to Turn a Verbal Yes into a Locked Mutual Action Plan.
Skills · 20 June 2026
How to Ask for the Decision Out Loud.
Skills · 20 June 2026
How to Use a Three-Option Structure to Protect your Target Price.
Skills · 20 June 2026
How to Trade Concessions Instead of Giving Them Away.
Skills · 20 June 2026
How to Use a Backward Plan to Rescue a Slipping Decision Date.
Skills · 15 June 2026
How to Spot Deal Roadblocks Before They Stall the Deal.
Skills · 15 June 2026
How to Build a Mutual Close Plan With the Buyer.
Skills · 15 June 2026
How to Ask for the Next Step on a Sales Call.
Email & written outreach.
13 lessonsSkills · 07 July 2026
How to Warm Up a New Email Account So You Land in the Inbox.
Skills · 07 July 2026
How to Write a Breakup Email That Leaves Value Behind.
Skills · 15 June 2026
How to Write Error-Free Sales Emails That Build Trust.
Skills · 15 June 2026
How to Keep Cold Emails Out of the Spam Folder.
Skills · 15 June 2026
How to Write a Breakup Email That Gets a Reply.
Skills · 15 June 2026
How to Write Follow-Up Emails That Get a Reply.
Skills · 15 June 2026
How to Write a Follow-Up Sequence That Changes the Angle.
Skills · 15 June 2026
How to Reach Out After a Trigger Event (So Your Email Lands).
Skills · 15 June 2026
How to Personalise a Cold Email Around a Real Problem.
Skills · 15 June 2026
How to Ask for One Easy Next Step in a Sales Email.
Skills · 15 June 2026
How to Write Short Sales Emails That Get Read.
Skills · 15 June 2026
How to Open a Sales Email About the Buyer, Not Yourself.
Skills · 15 June 2026
How to Write Subject Lines People Open.
Written follow-up.
2 lessons
Pipeline & activity discipline.
5 lessonsSkills · 20 June 2026
How to Build a Personal Variance Log That Makes You a Better Forecaster.
Skills · 20 June 2026
How to Use Buyer Behavior to Override a Deal's Default Probability.
Skills · 20 June 2026
How to Set Stage Exit Criteria That Keep your Pipeline Honest.
Skills · 15 June 2026
How to Forecast Your Pipeline Honestly (No More Wishful Thinking).
Skills · 15 June 2026
How to Keep Your Outreach Steady (No More Feast or Famine).
Onboarding & adoption.
16 lessonsSkills
How to Build a Team of Trainers Inside Your Customer.
Skills · 20 June 2026
How to Message Adoption Differently to Operators, Managers, and Buyers.
Skills · 20 June 2026
How to Define Real Adoption for an Account.
Skills · 20 June 2026
How to Use Customer Proof to Reinforce Adoption Inside an Account.
Skills · 20 June 2026
How to Read Adoption Data and Find the Broken Step.
Skills · 20 June 2026
How to Run 30-day and 60-day Check-ins That Keep Momentum from Stalling.
Skills · 20 June 2026
How to Use Progressive Disclosure to Get Customers to Their Aha Moment Fast.
Skills · 20 June 2026
How to Run a Pre-boarding Week That Makes your Kickoff Land.
Skills · 20 June 2026
How to Run Targeted Adoption Plays Instead of Ad-hoc Nudges.
Skills · 20 June 2026
How to Get the Right Personas to Their First Real Win Fast.
Skills · 20 June 2026
How to Strip Onboarding Down to the Fastest Path to First Value.
Skills · 20 June 2026
How to Define 'First Value' Before Onboarding Starts.
Skills · 20 June 2026
How to Run a Kickoff That Sets Up 90-day Momentum.
Skills · 15 June 2026
How to Train a Customer's Users So They Can Do It Themselves.
Skills · 15 June 2026
How to Drive Product Adoption After the Sale.
Skills · 15 June 2026
How to Onboard a New Customer So They Get Value Fast.
Customer health & retention.
23 lessonsSkills · 20 June 2026
How to Spot Churn Risk Before It Becomes a Renewal Problem.
Skills · 20 June 2026
How to Turn a Customer Success Story into a Case Study That Sales Will Actually Use.
Skills · 20 June 2026
How to Build a Reference Pool That Does not Burn Out your Best Customers.
Skills · 20 June 2026
How to Bring Up Renewal and Expansion Without It Feeling Like a Sales Pitch.
Skills · 20 June 2026
How to Prepare for a Renewal Review the Way You Would Prep a Deal.
Skills · 20 June 2026
How to Structure a Customer Success Review That Proves Value.
Skills · 20 June 2026
How to Re-engage Stakeholders When a Champion Has Left or Gone Quiet.
Skills · 20 June 2026
How to Run a Time-boxed Save Plan for an At-risk Renewal.
Skills · 20 June 2026
How to Diagnose Why an Account Is at Risk Before You Act.
Skills · 20 June 2026
How to Assess Stakeholder Coverage Before a Renewal.
Skills · 20 June 2026
How to Read Account Health from Usage Signals.
Skills · 20 June 2026
How to Run a 20-minute Monthly At-risk Account Review.
Skills · 20 June 2026
How to Turn Language Shifts and Soft Signals into Early Churn Warnings.
Skills · 20 June 2026
How to Handle a Champion Leaving or an Org Change in a Key Account.
Skills · 20 June 2026
How to Diagnose Why an Account Is at Risk Before You Try to Fix It.
Skills · 20 June 2026
How to Ask a Happy Customer to Advocate Without Making It Feel Like a Favour.
Skills · 20 June 2026
How to Read Sentiment Signals Beyond NPS.
Skills · 20 June 2026
How to Build a Simple Account Health Score You Will Actually Use.
Skills · 15 June 2026
How to Learn From Accounts You Lose.
Skills · 15 June 2026
How to Build More Contacts in an Account So It Does Not Walk Out the Door.
Skills · 15 June 2026
How to Own a Customer Problem All the Way to a Fix.
Skills · 15 June 2026
How to Spot Account Risk Early, Before Renewal.
Skills · 15 June 2026
How to Spot an Account at Risk Before It Churns.
Account growth & expansion.
22 lessonsSkills · 20 June 2026
How to Read Usage and Timing Signals That Predict Expansion.
Skills · 20 June 2026
How to Set Measurable Next-quarter Goals Together in a QBR.
Skills · 20 June 2026
How to Use Input and Output Metrics to Make QBR Data Meaningful.
Skills · 20 June 2026
How to Hand an Expansion Opportunity to your AE or AM Cleanly.
Skills · 20 June 2026
How to Surface an Expansion Need Without Crossing into Selling.
Skills · 20 June 2026
How to Spot Expansion Signals Before your Customer Says They're Ready to Buy.
Skills · 20 June 2026
How to De-risk an Expansion Ask with a Low-friction Next Step.
Skills · 20 June 2026
How to Use a Customer's Own Words to Surface the Next Problem.
Skills · 20 June 2026
How to Run an Expansion Readiness Check Before You Open the Conversation.
Skills · 20 June 2026
How to Anchor an Expansion Ask in Outcomes the Customer Already Owns.
Skills · 20 June 2026
How to Find Expansion by Mapping Where the Customer Spends and Creates Value.
Skills · 20 June 2026
How to Build a Whitespace Matrix for an Existing Account.
Skills · 20 June 2026
How to Frame an Upsell as the Next Problem to Solve, not the Next Product to Buy.
Skills · 20 June 2026
How to Time an Upsell to the Customer's Moment, not your Quota.
Skills · 20 June 2026
How to Tell a 'Then, Now, Next' Value Story in a QBR.
Skills · 20 June 2026
How to Set Account Goals That Connect to What the Customer Actually Cares About.
Skills · 20 June 2026
How to Keep your Stakeholder Map Current so It Actually Protects the Account.
Skills · 20 June 2026
How to Build a Whitespace Grid That Drives Real Expansion.
Skills · 15 June 2026
How to Get Customer Referrals From Happy Clients.
Skills · 15 June 2026
How to Sell More Without Losing Trust.
Skills · 15 June 2026
How to Spot Upsell Opportunities With Your Customers.
Skills · 15 June 2026
How to Build an Account Plan for Growth.
Renewals & commercial.
16 lessonsSkills · 20 June 2026
How to Set Renewal Criteria at Kickoff so the Decision Is Already Made.
Skills · 20 June 2026
How to Build a Value Log That Makes Renewal Evidence Automatic.
Skills · 20 June 2026
How to Prepare your Three Numbers Before a Renewal Negotiation.
Skills · 20 June 2026
How to Use a Value Anchor Artifact to Hold Price at Renewal.
Skills · 20 June 2026
How to Have the Commercial Renewal Conversation After Value, not Before It.
Skills · 20 June 2026
How to Multi-thread an Account so Renewal Does not Depend on One Person.
Skills · 20 June 2026
How to Open a Renewal Meeting so Price Comes Last.
Skills · 20 June 2026
How to Surface Renewal Risk Early Enough to Fix It.
Skills · 20 June 2026
How to Run a Value Review Instead of a Product Tour QBR.
Skills · 20 June 2026
How to Hold your Price Anchor When Procurement Pushes Back.
Skills · 20 June 2026
How to Respond When a Customer Asks for a Lower Price at Renewal.
Skills · 20 June 2026
How to Build a Value Record Before the Renewal Conversation Starts.
Skills · 15 June 2026
How to Negotiate Renewals and Protect Revenue.
Skills · 15 June 2026
How to Run a Business Review That Drives the Next Year.
Skills · 15 June 2026
How to Show the Value You Delivered at Renewal.
Skills · 15 June 2026
How to Handle a Renewal So It Never Comes Down to the Wire.
Sales tech & AI fluency.
60 lessonsSkills · 08 July 2026
How to Trigger Outreach Off Buyer Signals, Not the Calendar.
Skills · 08 July 2026
How to Prompt AI by Showing It an Example (Few-Shot).
Skills · 30 June 2026
How to build a CRM with AI and Airtable.
Skills · 30 June 2026
AI voice dictation for work: Wispr Flow + Claude.
Skills · 30 June 2026
How to build an AI sales video, deck and landing page.
Skills · 30 June 2026
How to build personalised digital sales rooms with AI.
Skills · 30 June 2026
How to write an outbound email sequence with AI.
Skills · 30 June 2026
How to write newsletters and nurture sends with AI.
Skills · 30 June 2026
How to send expert meeting follow-ups with AI.
Skills · 30 June 2026
How to turn one idea into LinkedIn content with AI.
Skills · 30 June 2026
How to triage and draft your inbox with AI.
Skills · 30 June 2026
How to write an AI hiring brief (ICAP / role brief).
Skills · 30 June 2026
How to do deep account and market research with AI.
Skills · 30 June 2026
How to automate CRM upkeep with AI routines.
Skills · 30 June 2026
How to keep your CRM and pipeline clean with AI.
Skills · 30 June 2026
How to prep for and review a call with AI.
Skills · 30 June 2026
AI brand voice guidelines: the layer under everything.
Skills · 30 June 2026
How to run a blog and SEO engine with AI.
Skills · 30 June 2026
How to prospect and enrich leads with AI.
Skills · 21 June 2026
How to Use Salesloft Call Dispositions and Notes to Make Every Call Count Twice.
Skills · 21 June 2026
How to Align SDR and AE Sequences so Prospects Never Fall Through the Gap.
Skills · 21 June 2026
How to Configure an Outreach Sequence so It Actually Runs the Way You Intended.
Skills · 21 June 2026
How to Run your Sales Day in Outreach Without Losing the Thread.
Skills · 21 June 2026
How to Measure Whether your Cadences Are Actually Working.
Skills · 21 June 2026
How to Segment Cadences so your Message Fits the Person Receiving It.
Skills · 21 June 2026
How to Structure a Cadence so It Feels Human at Every Stage.
Skills · 21 June 2026
How to Turn Call Moments into Repeatable Scripts.
Skills · 21 June 2026
How to Score Yourself on Discovery Using Gong Data.
Skills · 21 June 2026
How to Review your Own Calls in Gong Without Wasting Time.
Skills · 21 June 2026
How to Work your Task Queue so Nothing Slips.
Skills · 21 June 2026
How to Personalise at Scale Without Burning your Day.
Skills · 21 June 2026
How to Design a Sequence That Earns Replies.
Skills · 21 June 2026
How to Build a Cadence Portfolio in Salesloft Instead of One Generic Sequence.
Skills · 21 June 2026
How to Run your Sales Day in Salesloft Without Losing the Thread.
Skills · 21 June 2026
How to Keep Salesforce Opportunity Stages Honest.
Skills · 21 June 2026
How to Build List Views in Salesforce That Drive your Day.
Skills · 21 June 2026
How to Build a HubSpot Sequence That Runs your Outreach Without Running Away from You.
Skills · 21 June 2026
How to Log Activity in HubSpot so your Records Tell the Full Story.
Skills · 21 June 2026
How to Keep your HubSpot Pipeline Clean so your Forecast Means Something.
Skills · 21 June 2026
How to Run a Pipeline Review That Produces Decisions, not Status Updates.
Skills · 21 June 2026
How to Update Salesforce During the Work, not After It.
Skills · 21 June 2026
How to Kill Zombie Deals Before They Wreck your Forecast.
Skills · 21 June 2026
How to Use Required Fields and Dropdowns to Stop Bad Data Before It Starts.
Skills · 21 June 2026
How to Use Stage Exit Criteria so Deals Move for the Right Reasons.
Skills · 21 June 2026
How to Build Saved Views That Keep your Pipeline Honest.
Skills · 21 June 2026
How to Use the CRM as Account Memory for Renewals and Expansions.
Skills · 21 June 2026
How to Keep your Pipeline Honest and Forecastable.
Skills · 21 June 2026
How to Write a CRM Note That Is Actually Useful.
Skills · 21 June 2026
How to Run your Day from the CRM, not your Inbox.
Skills · 21 June 2026
How to Use Salesforce Reports and Dashboards to Manage your Own Performance.
Skills · 15 June 2026
How to Build a Multi-Channel Outreach Sequence (and Automate the Boring Parts).
Skills · 15 June 2026
How to Write Clear AI Prompts That Actually Help You Sell.
Skills · 15 June 2026
How to Fact-Check AI Before You Send It to a Buyer.
Skills · 15 June 2026
How to Edit AI Drafts Before You Hit Send.
Skills · 15 June 2026
How to Use AI for Account Research and Notes.
Skills · 15 June 2026
How to Learn From Your Call Recordings (Not Just Hoard Them).
Skills · 15 June 2026
How to Check Prospect Contact Details Before You Reach Out.
Skills · 15 June 2026
How to Build a Focused Prospect List With Search Filters.
Skills · 15 June 2026
How to Run Follow-Up Sequences Without Sounding Like a Robot.
Skills · 15 June 2026
How to Keep Your CRM Clean and Let It Plan Your Day.
Market & context fit.
4 lessons
Receiving feedback.
7 lessonsSkills · 19 July 2026
How to Run a Lost Deal Review to Learn From a Loss.
Skills · 19 July 2026
How to Use Feedforward Instead of Asking for Feedback.
Skills · 15 June 2026
How to Take Feedback From Peers, Not Just Your Boss.
Skills · 15 June 2026
How to Own Your Losses Without Bruising Your Ego.
Skills · 15 June 2026
How to Ask for Feedback Before Anyone Offers It.
Skills · 15 June 2026
How to Act on Feedback by Your Very Next Call.
Skills · 15 June 2026
How to Take Feedback Without Getting Defensive.
Self-review & deliberate practice.
7 lessonsSkills · 21 July 2026
How to Use an If-Then Plan to Make a Coaching Tip Stick.
Skills · 21 July 2026
How to Ask a Lost Buyer Why They Really Said No.
Skills · 15 June 2026
How to Use Coaching Tips on Real Calls Between Sessions.
Skills · 15 June 2026
How to Learn From Top Reps and Copy What Works.
Skills · 15 June 2026
How to Review a Lost Deal So You Stop Losing the Same Way.
Skills · 15 June 2026
How to Pick One Skill to Work On and Track It.
Skills · 15 June 2026
How to Review Your Own Calls Every Week and Actually Get Better.
Self-awareness & growth mindset.
4 lessonsSkills · 15 June 2026
How to Build a Growth Mindset in Sales (and Stop Thinking Talent Is Fixed).
Skills · 15 June 2026
How to Change Your Mind When the Data Says So.
Skills · 15 June 2026
How to Ask for Help at Work Before You Waste a Whole Day.
Skills · 15 June 2026
How to See Your Own Strengths and Weak Spots Clearly.
Resilience & persistence.
7 lessonsSkills · 15 July 2026
How to Keep Following Up Without Being Pushy.
Skills · 15 July 2026
How to Answer a Sales Objection in the Moment.
Skills · 15 June 2026
How to Handle the First No and Still Reach a Yes.
Skills · 15 June 2026
How to Recover From a Sales Slump Without Spiraling.
Skills · 15 June 2026
How to Keep Effort Up on Long Deals That Take Months to Close.
Skills · 15 June 2026
How to Handle Sales Pushback and Learn From It.
Skills · 15 June 2026
How to Bounce Back After a No on a Sales Call.
Work ethic & self-motivation.
8 lessonsSkills · 15 July 2026
How to Build Work Habits With If-Then Plans.
Skills · 15 June 2026
How to Push Past a Flat Patch in Sales.
Skills · 15 June 2026
How to Manage Your Energy in Sales So You Can Keep Performing.
Skills · 15 June 2026
How to Build a Drive to Win in Sales.
Skills · 15 June 2026
How to Keep Prospecting When Your Pipeline Looks Full.
Skills · 15 June 2026
How to Keep Quality Up Under Pressure When You're Behind on Target.
Skills · 15 June 2026
How to Keep Your Promises at Work So People Trust You.
Skills · 15 June 2026
How to Stay Self-Motivated at Work Without Being Pushed.
Reading about it only gets you so far.
These lessons stay free, and there is no catch in them. What they cannot do is make you say it out loud, mark your CV, or hand you something an employer can verify. That is what the programme is for.
Break into tech sales.
The programme that ends in a spoken exam, a certificate employers can check, and a place in the pool they search.
See the programme