Stop waiting. Get promoted to AE.

You're hitting your number and the AE seat still hasn't come. Most people waste a year waiting to be noticed. Walk in with the bar, the evidence and the ask instead.

Try a lesson free Join for £299

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What changes for you.

Exactly what "ready for AE" means at your company, with a number on it
Six months of evidence that you clear it, not six months of time served
Your whole case made in under a minute - then you stop talking
A written bar and a date, not a polite no
The four-round AE interview, sat before you sit it for real

£80,012

median AE base pay in the UK. About double the SDR median of £40,515.

Source: RepVue, UK, November 2026

Is it for you?

You've been an SDR for a year or more and you hit most of your number, most quarters.

Well short of target? Fix the number first, then come back. It tells you that straight, in lesson one.

How it works.

Short lessons, then you say it out loud to a coach that pushes back. It ends with the full mock interview: four rounds, no warm-up.

01Earn it
02Win it
03The mock interview

Your certificate: The full mock interview, start to finish, is the check that earns the certificate.

See every lesson and how each section is checked

01 Earn it.

What actually changes between SDR and AE, the real promotion bar with numbers on it, treating your last six months as an AE apprenticeship rather than time served, and building a case out of evidence instead of enthusiasm - said out loud after every lesson.

Module 1 test: 6 questions on the bar and the evidence. Pass at 80%.

02 Win it.

Running the conversation with your manager, the internal AE interview and the mock discovery call it usually hides, turning a 'not yet' into a dated written plan, and holding the seat through your first 90 days.

Module 2 test: 6 questions on the ask and the interview. Pass at 80%.

03 The mock interview.

The internal AE interview, rehearsed for real: why AE and why now, your numbers under pressure, the deal you influenced, the objection round, and then the whole thing end to end with no warm-up.

Spoken check: The full mock interview, start to finish - the conversation that earns the certificate.

IntroWhat actually changes when you become an AE
Lesson 1The bar, with a number on it
Lesson 2Say it out loud: are you ready?
Lesson 3Treat the last six months as an apprenticeship
Lesson 4Say it out loud: what have you actually done?
Lesson 5Build the case out of evidence, not enthusiasm
Lesson 6Say it out loud: make the case
Module 1 testHave you earned it?
Lesson 8How to ask, and what to ask for
Lesson 9Say it out loud: open the conversation
Lesson 10What the internal AE interview actually tests
Lesson 11Say it out loud: run the discovery
Lesson 12When they say not yet
Lesson 13Say it out loud: handle the no
Lesson 14Your first 90 days as an AE
Module 2 testCan you win it?
Lesson 16How the mock interview works
Lesson 17Round one: why AE, why now?
Lesson 18Round two: your numbers under pressure
Lesson 19Round three: the deal you influenced
Lesson 20Round four: the objection round
Lesson 21The full mock interview

19 lessons, plus the free intro and any section tests. See it on meritt Learn →

Included in your £299.

One payment unlocks every programme. These are there when you need them.

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Try it before you pay.

One lesson free, no account and no card. Then £299 once for every programme, or split it with Klarna or Clearpay (UK).