Coach what the conversation actually shows.
Proof, not a hunch.
Start from evidence.
Every read comes with the quote and the moment behind it. Walk into a session with proof, not an opinion the rep can argue with.
Target the gap.
Strong, some or none on each behaviour and skill. You know exactly what to work on next, and what to leave alone. No score to hide behind.
Show the progress.
Re-assess and the citations move. Progress the rep can see for themselves, and that you can point a manager at.
Every read, with its evidence.
Tom is your grittiest rep and acts on feedback fast. But discovery is shallow, he pitches before he diagnoses. Fix that and his close rate moves.
Strong communicator, quick on her feet, lighter on grit. Worth probing how she handles a bad stretch before you make an offer.
Assess, monitor, certify.
Managers, coaches and leaders assess their reps, track them over time, and certify when they hit the bar. meritt issues a credential the rep can post to LinkedIn, proof of the behaviours and the skills, verified by you.
Read where each rep is, strong, some or none, on the behaviours and the skills the role needs.
Track them over time. Re-assess and watch the reads move as they develop.
When a rep hits the bar, issue a credential they can post straight to LinkedIn. Verified by you.
VerifiedThe assessments behind every read.
Each read you coach comes from a role-specific assessment, scored on the four behaviours and the craft.
SDR assessment: the Quota.ai case study.
A 22-minute voice conversation across five segments inside a real Series A scenario. It tests the craft of the SDR job, not whether they can recite a sales book.
Read more →
AE assessment: the mid-market case study.
An 18-minute voice conversation for a mid-market AE. It tests how deep their discovery goes, not whether they know the words.
Read more →
CSM assessment: the Quota.ai case study.
A 20-minute voice conversation for an early-career customer success manager. It tests how they look after customers, not what tools they know.
Read more →Your coaching compounds.
Every read teaches meritt more about what works. So the gaps you target and the progress you track get more precise the more you coach, and the rep sees it too.
Every test adds signal.
Each assessment is more labelled evidence of what good looks like, for the role and for your business.
The model learns.
meritt learns which behaviours and skills actually predict who ramps and who closes, and tunes the benchmarks.
The next read is sharper.
The more you test, the sharper every read, the better the shortlist, and the more it knows your bar.
Frequently asked.
How does evidence-based sales coaching work?
meritt hands you a read on each rep, strong, some or none on the behaviours and skills, each backed by a citation from what they said. So coaching starts from proof, not a hunch.
What is a citation in a meritt read?
The exact quote and the moment behind a judgment. Every strong, some or none comes with the evidence, so the rep can see exactly why.
Can I track a rep's progress?
Yes. Re-assess and the citations move, so the rep can see their own progress and you can point a manager at it.
Browse the assessments.
See the role-specific assessments behind every read and citation.
See our tests